Does this sound like you?
“Family owned and operated since 1920.”
“John Smith & Sons, since 1950.”
“The Jones Company, now in its third generation of family ownership.”
We see these taglines in ads, signs, and other marketing materials all the time. As a historian, I get excited, go to the business’s website, and want to read the history. Invariably, there’s nothing there! As a PR and marketing professional, I ask myself: Why the heck not?