Cathy Maday, founder of Wingspan Coaching® Corporation

Language, Influence and Performance

Have you taken a good hard look at your schedule lately?  What are you spending your time and energy on, really?  In Daniel Pink’s current bestseller To Sell Is Human, the research he and his team conducted shows that one out of every nine of us in the professional world is in “sales.”  Oh yeah, and the other 8 out of 9 are also in sales.  He calls it “non-sales selling” and I think he’s right on the money.  Every single one of us are in the business of moving others.  At work, we aim to move our team members to action, move our customers to extend trust and confidence in us, move our suppliers to deliver consistently.  The list goes on and on and it doesn’t stop when we get home.  We’re selling our children on the benefits of being honest, we want them to take responsibility and make healthy choices. …

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