Multiple Social Identifications and the Family Firm


Through the lens of social identity theory, this article investigates the influence of the social variable of the family as a catalyst for beneficial outcomes via a stewardship orientation within the firm. The family firm provides a unique perspective in that it possesses a broader range of influential social groupings. However, multiple identifications may not associate with only positive outcomes, as conflict may arise when such identities compete. We contend that the leadership within a family firm can capitalize on the benefits associated with multiple identifications and reduce conflict in the family firm based upon members‟ perceptions of transformational leadership.